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Wednesday, July 28, 2010

Amazon Recommends Products Based on Your and Your Friends’ Facebook Interests

Amazon launched a new integration with Facebook today allowing users who link their accounts to receive purchase suggestions based on their Facebook interests, see gift recommendations for friends with upcoming birthdays, and browse items popular among your social network.

The integration pulls data about movie, music, and book preferences from you and your friends’ profiles and uses Amazon’s recommendation to suggest similar products. Curiously, there are not currently any additional sharing elements to communicate the social shopping experience back to Facebook.

Source : http://www.insidefacebook.com/

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